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2700 commercials
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I'm working with a DTC brand. They plan to launch Facebook ads + commercials to push their product even further beyond. 2700 commercial airings. Huge push that could lead hundreds or thousands of people to their brand. The product has good results so far from word of mouth and consistent progress since last year. But with the power of ads... Who knows how far it can go. So we're planning to: 1) Monitor and test the ads to keep improving their results. Health brand commercials do great on TV. You've probably seen them in between sports games. Pills. I haven't seen my client's commercial yet. Assuming it focuses on the product's benefits and starts with a big problem... Then explains the reasons why it's better than other similar supplements... And tells people exactly how to order the product... Then those 2700 airings should prove useful and scale the brand quicker than anything they've tried before. It will be interesting to see how the commercials perform. I'll update you when I have more to share. |
The Khalid Makki Mail
Earn more money from your email list (You'll notice I like mid 1900's Disney and nature/animals too)
I started reading this book called: "The Challenger Sale". Its premise is around taking control of the conversation with the customer. And what type of seller you should be to increase your chances of closing bigger deals. I'm 50 pages in. So far this book has intrigued me more than I thought. Those open loops are working well. But it's more than the structure keeping me reading. The book talks about the discovery of 5 types of sales reps... after researching tens of thousands of calls and...
A popular skin cream brand is called:“O’Keeffe’s” They make hand and body lotion for dry skin. Their main products are “Working Hands” Cream. I first found out about them over 7 years ago. My hands have always dried up since I wash them too much. Back then and today that’s still the case. In winter they crack and bleed frequently since we always get -10C to -30C weather. So when I looked for hand lotion at the time… This O’Keeffe’s brand whispered to me from the shelf. An all green container...
As I sit here listening to the Pokemon Colosseum soundtrack... I'm thinking how fascinating it is all these different music tracks exist yet each one stands out as a singular piece of art. Every day new soundtracks release. In video games and films and concerts and more. They have soundtracks releasing in all these mediums. Similar instruments and sounds across many of them... But they each hold their own flavour. The instruments and rhythm differ. The tone changes. The themes contrast. So...