A popular skin cream brand is called:“O’Keeffe’s” They make hand and body lotion for dry skin. Their main products are “Working Hands” Cream. I first found out about them over 7 years ago. My hands have always dried up since I wash them too much. Back then and today that’s still the case. In winter they crack and bleed frequently since we always get -10C to -30C weather. So when I looked for hand lotion at the time… This O’Keeffe’s brand whispered to me from the shelf. An all green container...
5 months ago • 1 min read
As I sit here listening to the Pokemon Colosseum soundtrack... I'm thinking how fascinating it is all these different music tracks exist yet each one stands out as a singular piece of art. Every day new soundtracks release. In video games and films and concerts and more. They have soundtracks releasing in all these mediums. Similar instruments and sounds across many of them... But they each hold their own flavour. The instruments and rhythm differ. The tone changes. The themes contrast. So...
6 months ago • 1 min read
Now is the perfect time to stand out. With so many of these online business owners drooling for AI... You can go the other route. Scroll social media and see these entrepreneurs promoting AI as if it's man's best friend. AI is like coffee. You either can't live without it or you see it as just another drink. The ones who use AI for every aspect of their business treat it as their coffee. They go to extreme lengths to consume everything AI. Chatgpt to write their content. Some other AI...
7 months ago • 1 min read
I'm working with a DTC brand. They plan to launch Facebook ads + commercials to push their product even further beyond. 2700 commercial airings. Huge push that could lead hundreds or thousands of people to their brand. The product has good results so far from word of mouth and consistent progress since last year. But with the power of ads... Who knows how far it can go. So we're planning to: 1) Monitor and test the ads to keep improving their results.2) Have automations ready so each action...
12 months ago • 1 min read
I quit gym yesterday. I decided it's not worth it to keep going there. Car rides.Filling gas.2 hours gone per day.People hogging the machines. Why deal with all that every day ? Plus so many people don't go and they're fine. They gotta be... right ? A bit saggy. Slightly scrawny. Wait that isn't good. I cancelled the membership and thought about what I'd just done. "What have I done ?" I quickly came to my senses. I put the car in drive mode. Blasted out of the parking lot. I drove 10 minutes...
about 1 year ago • 1 min read
Few things in this world get worldwide attention. Some of those are:AI.War.U.S. elections.FIFA World Cup.Avengers (back in the day). And now ? Grand Theft Auto VI. GTA VI has accumulated 475M views in 24 hours. Who would've thought a video game would send signals across the world. GTA V erupted when it released back in 2013. It went on to sell 200+ million copies. So people are eager to play gta 6. Expectations are higher than ever for this video game. Rockstar has to deliver an excellent...
about 1 year ago • 1 min read
Have you noticed how much attention we give to the digital world ? We watch all these movies. Hundreds or thousands of hours of screen time per year. Then there's social media. Another load of hours poured on top. And then there's video games. Discussions start online. They talk about fictional characters and their motives. Yet no matter what you say... Those digital creations don't exist in the real world. People come to their conclusions and discuss what's going on in the fake world. It's...
about 1 year ago • 1 min read
How do you build up hype for a new product ? The obvious answer is: Don't launch it "on the spot". That ruins the significance of the product. People will rightfully assume it's not a big deal because you launched it on a random day without preparing them for it. In gaming this is called a "Shadow Drop". It's when a company releases a new game or content without prior announcement. They drop the game out of nowhere as as surprise release. This launch strategy works for bigger brands since...
about 1 year ago • 1 min read
I just went to cancel my Adobe Photoshop plan. I'm not using it at all these days and they charge me $30 a month. Figured I can put that money somewhere else. I pressed on the "manage plan" button. Then on "continue". It told me what features I'd lose if I cancelled. They even told me if I would like to browse different plans so I can switch to a better deal. I still pressed "no thanks". And even though I said no... The next page immediately showed me the different deals I can get if I do not...
about 1 year ago • 1 min read