Earn more money from your email list (You'll notice I like mid 1900's Disney and nature/animals too)
"This is AI generated. Would you like to continue ?"
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Now is the perfect time to stand out. With so many of these online business owners drooling for AI... You can go the other route. Scroll social media and see these entrepreneurs promoting AI as if it's man's best friend. AI is like coffee. You either can't live without it or you see it as just another drink. The ones who use AI for every aspect of their business treat it as their coffee. They go to extreme lengths to consume everything AI. Chatgpt to write their content. Some other AI software to make AI videos of themselves. Automation tools for their conversations. They stop posting real images of themselves. Even photos (the bare mininum to show the person behind the brand) are now AI generated. AI has efficient ways to save you time and money. But too much of it will have consequences. People laugh at AI. Those obviously fake videos of Sora AI edits trending now ? They're entertainment. Most of those videos don't try to sell you on anything. If they did then people would scurry off and find something else to enjoy that doesn't try to hurt their wallets. In the online business space... Businesses are adapting AI like people want to see some android version of the business owner. Of course the AI nerds will raise their antennas whenever anything AI comes to market. This works for now because it hasn't reached the breaking point yet. Give it a few years. When they have trouble selling to mass markets they'll say "where did I go wrong ?". Meanwhile... You won't see who the seller is. You won't know anything about them. You'll only see their goofy AI videos and photos all over their AI landing page selling you some AI tool. And even if you can't tell if the video is AI... if people have any suspicion then they will reconsider their purchase. Imagine if companies were forced to say if their sales page videos are AI. And if they didn't...a pop-up would appear on the page that says: "This video is AI generated. Would you like to continue ?" That would cause a rampage in the entrepreneurial space. AI is (and will be) at its best when it makes it easier to run a business. Ideas. Organization. Systems. And so on. These AI copies of people and zero personality brands will fade away faster than ugly Sonic in 2019. |
The Khalid Makki Mail
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I started reading this book called: "The Challenger Sale". Its premise is around taking control of the conversation with the customer. And what type of seller you should be to increase your chances of closing bigger deals. I'm 50 pages in. So far this book has intrigued me more than I thought. Those open loops are working well. But it's more than the structure keeping me reading. The book talks about the discovery of 5 types of sales reps... after researching tens of thousands of calls and...
A popular skin cream brand is called:“O’Keeffe’s” They make hand and body lotion for dry skin. Their main products are “Working Hands” Cream. I first found out about them over 7 years ago. My hands have always dried up since I wash them too much. Back then and today that’s still the case. In winter they crack and bleed frequently since we always get -10C to -30C weather. So when I looked for hand lotion at the time… This O’Keeffe’s brand whispered to me from the shelf. An all green container...
As I sit here listening to the Pokemon Colosseum soundtrack... I'm thinking how fascinating it is all these different music tracks exist yet each one stands out as a singular piece of art. Every day new soundtracks release. In video games and films and concerts and more. They have soundtracks releasing in all these mediums. Similar instruments and sounds across many of them... But they each hold their own flavour. The instruments and rhythm differ. The tone changes. The themes contrast. So...